Sofienbergparken østVisual identity 

Poster & Logo  
Comission from KS´ Insight and Innovation Department
Project developed with Frid Ekseth 
2025 (2 week timeframe)
Oslo



Designing a visual identity for the newly established Park in
Grünerløkka, Oslo. While visiting the park, we found that many of its
new elements; the wooden slats, the baskets, and the purple benches,
offered an exciting starting point for developing graphic elements. Inspired
by these, we sketched out various compositions of geometric shapes that are
playful  yet  not childish. We aimed to keep the visual language on the less figurative
side, while retaining elements that nod to the park and its distinct character.